Media Relations↓

How we tell your story.

• Developing and fostering strong media relationships is the apex of our philosophy.

• In addition to our own local and national media lists, we simultaneously serve as a resource for reliable industry knowledge and trend scouting for national writers.

• Through our practice of proactive pitching, we develop a constant and consistent channel of communication, rather than allowing the media to set the agenda.

• We individually pitch story ideas that best fit the personality, interest, style and beat of targeted journalists. All interactions are personalized, informed and thoughtful.

• With the goal of raising awareness and the bottom line for clients, we evaluate and secure media placements that capture profit-minded demographics in high-circulating outlets.

• We constantly monitor and send through placements for prompt and thorough coverage updates. We also offer custom-formatted placement graphics for your company’s website, to ensure all platforms reflect up-to-date coverage.

Social Media & Influencer↓

How your story is embodied.

• We use a fresh and unconventional approach to social media: our teams work together to develop and execute a comprehensive program that integrates the traditional backbone of social media support while infusing content from our media relations wing.

• We systematically research and vet social media influencers to ensure they are the best fit for the brand. We recognize that social media influencers tap into an audience that is not always reached through traditional media relations.

Social Media

• Develop and manage a comprehensive social media program, to integrate a client’s marketing activations and press content or assist with client’s in-house social media accounts.

• Curate a continuous inventory of new content, custom social media photography, and animated gifs. *Online photo catalog with full usage rights included.

• Provide data analytics to inform strategy, reach, impressions, engagement, conversion.

• Ideate for large-scale photo shoots, as well as provide on-site management and styling.

• Be the digital brand ambassador. Respond to guests’ inquiries, compliments and complaints. Encourage positive engagement while emulating the brand’s voice.

Influencer Strategy

• Develop and execute creative influencer relations strategy (i.e. events, individual influencer visits, and unique branding opportunities).

• Vet influencers (those we reach out to and those who reach out to us) in regards to engagement with the brand to determine if there is a fit. In addition to fitting the brand’s voice and overall messaging, we uphold standards of reliability and longevity.

• Generate a strategic exchange plan to ensure optimal coverage of the brand on influencer’s social media.

• Handle influencer communications, contract/agreement, and any needed arrangements.

• Monitor day-of influencer coverage and send recap of coverage, including photography and analytics, to clients.

• Maintain ongoing influencer relationships/expand our master influencer list for future opportunities.

Marketing & Strategic Partnerships↓

How they become part of your story.

• An extension of KLPR services, we develop customer and community-focused initiatives, such as digital marketing campaigns, operational recommendations and promotions with neighbors and businesses.

Digital

• Marketing plan development (Roadmap): getting to know your target audience, defining your competitive set, and determining your overall goals.

• Create e-newsletter communication and assist in database management.

• Design digital and print ad layout.

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategy, execution, and analysis.

• Assist with collateral design and creative.

• Provide post-campaign reporting and analysis.

Community & Grassroots

• Develop and assist in grassroots outreach to targeted customers, neighbors, local businesses and apartment buildings.

• Curate and execute strategies for measuring grassroots marketing effectiveness.

Strategic Partnerships

• We utilize and leverage our wide network of influential contacts and friends across industries to ideate out-of-the-box programming, promotions, events and activations.

• We create strategic partnerships and innovative programming to collaborate with relevant brands of like-minds to cross pollinate ideas.

• We connect local/national brands to pioneering partners to collaborate with on event opportunities. We ideate and develop large and small scale events both with equal attention to detail.